SPANX is a relatively new company that's seen huge success in making all sorts of shapewear or body shaper underwear that can help you look slimmer in your clothes.
I was at a clothing store trying to find something nice to wear for the hot weather and aghast at seeing the rolls of fat under my arms in the big mirror. Here I also noticed a big, catchy ad for SPANX products. I've been seeing them around a lot lately, so later I looked them up on the net and it's quite a story about one women's good idea coupled with extraordinary marketing skills.
Sara Blakely got the idea to make slimming underwear that wouldn't show panty-lines just a few years ago. By 2005 SPANX was grossing over $45 million in annual sales and had 25 employees. The products have been featured on the Oprah Winfrey show, The View, The Other Half, The Ananda Lewis Show, CNN, CNBC, Every Woman, and countless news channels, as well as in the pages of Forbes, Fortune, People, InStyle, The New York Times, Vogue, Glamour, Self, and USA Today.